India's business tycoon Kumar Mangalam Birla, Chairman of Aditya Birla Group has faced a severe challenge in expanding his business globally. But this challenge came in the form of serving non-veg at Birla's canteen as they belong to the Marwari community, where vegetarianism forms an important part of life. In addition to this, in Indian offices all over the country no meat was ever cooked as part of Birla's tradition.

Birla did break the tradition when he bought a business in Australia in the year 2003, where Foster's beer and barbecues forms part of every Australian life. Birla saw butter chicken being served in a Australian Birla's canteen and he felt it was the most difficult challenges in going international.

Birla expressed these views in a book titled 'Reimagining India: Unlocking The Potential of Asia's Next Superpower', wherein global consulting firm McKinsey has compiled essays by top leaders of the country  

Well not only for Birla even Ambani faced the same situation. However Mukesh Ambani did not choose this path. He dropped the plans to run a non-vegetarian food retail business as he follows strict vegetarian diet and many of his stakeholders are from typical Gujarati community and Jain community.

Sentiments and beliefs are the irony of life!