Imagine the life in the metros, be it Bangalore, Chennai, Hyderabad or anywhere for that matter. Though the cereals ready to eat foods like Kellogg, Noodles and Oats have just popped up on our dining tables have yet to make an impact as much as bread and butter has made. India thrived on agriculture and animal husbandry, though we are yet to make it to the top on the international out put index due to various constraints.
However one brand that beats the multinationals on their own native lands is AMUL: The taste of India. There could be no good morning with out a toast of bread scaled with a layer of fresh butter from AMUL. The entire range that started with butter, milk powder and chocolates, expanded its horizon and ranges to numerous sumptuous items. The range includes ice-cream, cheese powder, shrikhand....and more.
This has become our regular morning intakes especially for the busy urbanites. But what made the difference for this brand AMUL which showed the prowess of Brand India. AMUL was not just a brand but vibed well our personal lives too. Especially the AMUL girl taking on the current affairs did play a vital phenomenon on an average Indian psych, making the brand linger in our minds all through. Think butter think AMUL had become a way of tradition for all of us in the metros. Hope most agree with me.
All this brand building exercise is courtesy to the market guru Dr Vergehese Kurien, who envisaged the brand with his personal innovate treatment and made it a global brand representing the nation of billions. He contributed much in making us understand the value of brand building, which probably was the latest in his times and yet innovate in the recent times. He concentrated on giving the best at the best rates and making them available at the nearest point for consumers to pickup. The last not the least is that he made his brand get involve in the people issues with current affairs. This left an mark on the mindset on the consumers for ever.
The hoardings at the Majestic circle in Bengaluru, on Mount Road in Chennai and the ones near Hitech city in Hyderabad speak public opinion on crucial issues. And believe me I never miss any of them to have a moment of critical laughter, probably admiring that what we cannot do AMUL does. True striking the chord with the common man paves the sustainability of the brand and that is what AMUL is remembered whenever we think of butter....truly the Taste of India. (With inputs from internet-AW AarKay)
