Tollywood producer Dil Raju is known for making movies with content oriented and that attracts family audience. His movies scored decent hits and have really made impact on family audience but Dil Raju heart was always on to produce mass masala flicks to get maximum revenues. But to his fortune, Dil Raju never scored a box office hit when he produced movies with mass masala elements.
Munna was the first commercial movie in Dil Raju banner but did not create any impact and then decline of Dil Raju started. This was serious blow for him and he later shifted his track to family oriented subjects. Though he made some movies with big heroes where commercial elements are a must, he made sure family audience would turn up first. Later after several years, Dil Raju again made Ramayya Vastavayya an out and out commercial film with Jr NTR in the lead role, even the result of the movie disappointed.
Having burned his hands and pocket twice, Dil Raju did not give up the hope of scoring a commercial success at box office. His third attempt in the form of Yevadu brought smile on his face and currently he is on cloud nine. Yevadu was released on Sunday and the reports were very positive, despite of heavy competition from Mahesh Babu's 1 Nenokkadine, Yevadu got more good response and is currently rocking the box office.
So finally Dil Raju tasted the commercial success and hope he will carry on but with good scripts.