Allu Arjun, one of the Icons of T – Town, on whom every one can look upto. But, do not know why, the Actor has been experiencing continuous flops of his films, these days. His past two releases, ‘Arya – 2’ and ‘Badrinath’, did not fare well. ‘Arya – 2’, atleast managed to be an average success, but ‘Badrinath’, is not able to get much of the audience to the theaters. At this point of the Crucial Stage of a Career, Allu Arjun has a creative thought come up. According to Bunny, audience are becoming more and more intelligent day by day and a expecting lot more from a film they watch. In order to attract the audience to come to theaters, Arjun wants to make a film that will be released in a 3 D format.

After thorough research as who would be the right person to direct the film, no other than Raja Mouli can do justice in making such kind of a movie that requires lot more attention, as it has to be made as per the screening of a 3D film. Film maker Allu Arvind, along with some other producers, is planning to produce this film. If everything goes as planned this 3 D film starring Allu Arjun, will go on – location soon. The film is planned to be released in Telugu, Hindi, Tamil and English languages.