Mahesh Babu is making sure his 1 - Nenokkadine will justify its record breaking TV telecast purchase price. The film's telecast rights was sold for a whooping 13.5 crores recently, and the film's cast and crew will meet soon for another shooting schedule.
After the record breaking sale, they would surely be under pressure to make it a good product. The price even surpassed Attarintiki Daredi's telecast price of 9 crores. However, there is a twist to the story.
The rights from Prince Mahesh's 1 was sold along with Naresh's action 3D as the film failed to make an impact following its release. Offers are raining not just at the retail stores. A package offer is believed to benefit the buyer, Maa TV.
Anyhow, Mahesh and director Sukumar will get back to 1 - Nenokkadine shooting by the end of this month.
(AW: Sruthi)
