The world athletics meet is scheduled to commence from Saturday at Daegu, South Korea. British have sent its strongest team into the nine day ordeal of world athletic championships at Korea.

This time they are all set to make a huge difference.  Compared to a couple of years ago in Berlin when a British team weakened by injury brought home six medals, including two gold and 11 personal bests. Among the probable winners this year British team pins its hopes on Jessica Ennis, Mo Farah and Phillips Idowu, for hauling gold medals at the events.

For the British team it is all about delivering on form and potential. Their confidence reflects a growing sense of optimism about British prospects a year out from the London Olympics.

Ennis has produced an overall personal best in all three of her big championships, Since taking her first global heptathlon title in Berlin, winning them all in style that makes her a clear favourite. Farah will line up for Sunday's 10,000m as the best distance runner in the world this year. Idowu's had already excellent prospects. He set personal bests in winning triple jump gold at both the 2009 Worlds and 2010 Europeans. His prospects are further boosted by the absence, through injury, of his main threat, Frenchman Teddy Tamgho.

You have to go out there and perform, have a plan and stick to it. Don't let anyone take you off it. "This is a World Championships, and they're all in this to be the best in the world," remarked Charles van Commenee, British head coach.

The stadium being used for the athletics championships have hosted matches at the 2002 World Cup as well as the 2003 Summer Universiade and the annual Colorful Daegu Pre-Championship Meeting, held annually since 2005. A major economic and transport hub in the southeast of South Korea, Daegu, is the country's fourth largest city with a population of more than 2.5 million.