'kolaveri', due to the fluctuating or rather escalating fuel prices and spare parts too. Rupee on the downward surge against the US dollar, seems to be the main reason for the automobile industry turmoil. However Tata Nano has roped in the 'kolaveri' team to video shoot an advertisement. The you-tube video out on

Kolaveri fame music composer Anirudh Ravichandran and actor turned singer Dhanush  croon together for a car commercial. And the news is that the 120 seconds video clipping was directed by Aadukulam Director Vetrimaaran from Tamil tinsel world. The trio felt the experience amazing. The ad is all about a story in which a youth buys a Nano car and his family is pleased with his wise decision. Then the song is crooned in the background about the salient ergonomic features of the car that emphasizes the family car is the most fit in our traffic.

'Why this Kolaveri Di' turned into an euphoria on the info highway when it was launched some time ago. Infact there were many siblings for the original song crooned by many global enthusiasts. Dhanush and Anirudh shot to lime light across the globe with their maiden joint venture. May be their charisma will work to pull crowds, to buy the latest most economical family car from the Indian automobile giant TATA. (With inputs from internet-AW AarKay)