Be it the success of Ghajani (Hindi) or the not so good at box office Aradhana (Telugu), the doyen of Geetha Arts was always subtle in his expressions. He is a dominant force at all times.

Allu Aravind born on 10th January is a well known personality today not only in the State of Andhra Pradesh but also in the India Cinema arena.   His father Allu Ramalingaiah was a well known and adored comedian actor on Telugu screen but that is not what made Allu Aravind popular.  He climbed the heights he achieved and enjoying now on his own efforts, foresight coupled with uncompromising hard work.

Usually cinema stars are remembered more followed by directors, music directors, character actors, lyricists and so on in that order but never a mere producer.  If Shantaram, Rajkapoor, Gurudutt are talked about as they were performing actors too.  If producers work as directors then also their work will be appreciated but mere producers are usually treated as ruthless businessmen.

But it should be remembered that the global development we witness at present is only due to the development in commerce. Allu Aravind could have opted for some other line of business activity that is more assuring in the returns.  But he opted for the cinema production as the line of activity to give a good entertainment let up to the common man from his tensions from a day’s hard work.

Cinema production is not an easy business to do.  It makes a showcase to artists, directors and other technicians.  If the film fares well the credit goes to them.  No success formula is found so far in cinema industry.  So returns are not assured.  Excepting at the time of giving away awards for a good movie, producer is seldom remembered.  But Allu Aravind achieved it with his hard work and determination.  From Bantrothu Bharya in 1974, he produced 33 films till Badrinath in 2011 casting top heroes like Chiranjeevi, Rajnikanth, Allu Arjun, Pawan Kalyan, Ramcharan Tej from South and Amir Khan and Anil Kapoor under the banner of Gita Arts.

Apart from the film production Gita Arts also expanded its business to other wings of cinema industry such as distribution, exhibition and coping up with new technologies like digitalization etc.

Allu Aravind always kept his promise in the cine production and backed the directors with finances even when it goes beyond the initial budget.  He never gave a chance to complain that the production stopped due to financial adjustment. He also never blamed any for the failures.  Every time it was his war and he wanted to win it. 

Allu Aravind actively participated in Praja Rajyam Party a political party started by Chiranjeevi who wanted his association by taking the responsibilities of a General Secretary of the party.

Allu Aravind always looked happy and contented.  AndhraWishesh wishes him a happy birthday and happy return of the day for a so long period to come to cater the entertainment industry for future generations with modern ways of life.