Career Wishesh: Marketing

March 06, 2013 21:23
Career Wishesh: Marketing

Marketing can be defined as the intermediary function between product development and sales. There are different directions in Marketing, included in some acivities. We can find right opportunities in marketing if we ready to go in positive way. Selection from the things like advertising, public relations, media planning, sales strategy is importent, then marketing profession is a brand to create a good career.

Advertising

Advertising is the means of informing as well as influencing the general public to buy products or services through visual or oral messages. Advertising is the work of execution of the strategy. You will find good jobs in advertising, Account Planners, Accouint Management, Media Buyers.

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Brand Management

It is difficult to define Brand Management because the actual job varies widely across the vast universe of consumer products. Brand managers are often likened to small business owners because they assume responsibility for a brand or brand family. It is their job to distill the brand's essence, map out their competitors in their brand's category, identify marketing opportunities, and be able to effectively communicate the unique benefits of that product or service.

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Market Research

Market Research is nothing but using surveys, focus groups, and reviewing studies. It enables researchers to collect data on a specific brand's target. This job can be done in-house to conduct the research.

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Public Relations

Public Relations is a career avenue for those who have excellent communication skills and who wish to pursue a career that offers an opportunity to interact with lots of interesting people. This is a profession where you need to understand the listener’s psyche and mould it in your favour.

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