This is what is today’s funda… in this changing era when the identity and meaning of every situation is changing the perspective of Woman looking formal only in ethnic wear has also changed long back. Only thing is, we are not ready to adapt the same. You need not just wear a sari or a chudidaar to look formal… all those office wear and complete western wear on the last day of the week to work can also work wonders for your look. Only factor is how you do manage the same and categories your clothes in order to look different within the minimal best of the clothes you have…
Top Indian brands like Allen Solly, Scullers and Van Heusen are active in this space. For them women’s western wear is an extension from their men's line. However, there are brands like Madame, who offer women’s western wear through their EBOs. Madame, for example, has the usual denim and capris, in addition to a range of pleated and flared skirts, collared shirts, cotton day dresses and formal ensembles. College girls can choose from razor backs, tank tops and noodle-strapped camisoles. Buoyed by the growth in this segment, Madame plans to have 150 exclusive stores by 2012. Van Heusen Woman is betting big on dresses, which became the fourth largest category in the previous fiscal and continues to grow at an exponential rate. By fiscal year 2012, it is slated to become the dress destination in the country by selling the highest number of dresses by a homegrown western fashion formal brand. Going by the changing dressing styles ArunSirdeshmukh, chief executive, Reliance Trends says there is a shift to western attire. There are sections of women consumers who wear western clothes 4 to 5 times a week, while others like to wear them 2 to 3 times a week. Reliance Trends has a balanced mix of western and ethnic wear in the ratio 50:50.
In jobs where client interaction is high, formal urban wear has become an absolute necessity. More money in the hands of the urban working woman has also enhanced her purchasing power. Indian women today are more exposed to western ideas hence, the rise in demand for formal western clothes like shirts, trousers and formal dresses. Moreover, women employees today are realizing the benefits of western wear. These clothes offer more flexibility and comfort. No wonder, brands like Zara, Mango and Esprit are increasing their presence in the India. This is also helping in pushing up awareness about western wear in the country. Fusion wear has also risen in popularity in Tier II-III cities. Combining traditional ethnic tops like kurtis and short kurtis with jeans and other western bottoms has also propelled the retail growth of women’s western wear. Meanwhile Pantaloon Retail has been witnessing a shift to western wear in smaller towns as well. Kailash Bhatia, Chief Executive (Fashion), Pantaloon Retail believes the reason for the shift is more awareness about international trends. Nearly 50 per cent of its women wear shelves are stocked with western wear now.
How do you manage your clothes and how do you look different would definitely create a impact on your overall personality. And more than impressing anyone else, it is important for us to look good and perfect, as this is one main aspect that can make us feel happy and carry that positive energy all through the day or week at least.
Trust me, the more you pamper yourself, the more energetic and positive you will be and the way you work or interact with people would also change for a better…
From this week onwards, let us work on looking the exact example of today’s Woman and work like Indian’s as we are known for our work…
