The film makers of '1' are planning to release its audio on 22nd December in a grand way that was never witnessed by the Telugu Cinema Industry.

Mahesh Babu’s ‘1’ that comes with a tag line, ‘Nenokkadine’ is going to release its audio at Hyderabad, Visakhapatnam and Tirupati at the same time.  Mahesh Babu will cover these three places within a gap of 30 minutes by special plane.

Is it not setting a new trend?  So far the audio and other movie functions are being conducted only at Hyderabad excepting the victory tours of successful movies now and then.  But this time Mahesh Babu wanted to meet his fans at these places on the same day in the same function arranged at three different parts of the State.

Thanks to the Government’s decision to bifurcate the State and its process fast forwarding in the endeavor, all business units are planning to decentralize at least from now onwards.  And Cinema Industry is not an exception.  Now the trend will be followed by others may be with minor differences.

-SriJa