'Mega Power Star' Ram Charan has become the sweetheart of the ticket counters with his latest box office bonanza, 'Naayak' ripping roaring dividends for the producers. The film has  crossed the 46 crores mark in the first two weeks of its release, claim trade circles, a record on its own. According to stats 'Naayak' bagged Rs 36.97 crores in the state, Rs 5.15 crores in Rest of India region and Rs 3.70 crores in Overseas markets. That is a record for the film released around the festive season.

Critics also claim that the star's whirlwind tour in a copter at a whopping cost of Rs 25 lakhs per day on Sunday has paid off. The two week schedule that ended on Tuesday saw fortunes at the ticket window.  Now this trendsetting campaign might become a tradition to all big budget films.

'Naayak' had been facing a tough competition by multistarer 'Seethamma Vakitlo Sirimalli Cheetu' from the beginning, being released just a couple of days later than the former. The two films were going tough against each other in the collections race.

And now with 'Viswaroopam' all set to hit screens on January 25, the campaing helped 'Naayak' to tide over the hurdles at the harvest. (Wishesh AarKay)