Though this is a different style of promoting a film, this seems to be innovative and attracting much attention from one and all.

Actress Vidya Balan who otherwise appears only in Saris to all the events in her real life, loves experimenting with the roles and look with each film. and her recent film ‘Ghanchakkar’ is no exception to this.

In the film, Vidya plays a Punjabi Housewife whose dress sense and personality is different and loud. The role is inspired by actress ‘Big Boss’ fame Dolly Bindra.

Now, the film is slated for the release soon, the film maker and the director has decided to put the costumes wore by Vidya in the film for auction and donate the amount generated to an charity, for an NGO that is working to remove illiteracy in our Country.

Okay, definitely this is a promotion, but with a meaning and difference to it.