While the rest of the star heroes of Tollywood are setting the new records with their pre-release sources - first look, trailers, teasers etc, Allu Arjun is concentrating on bringing out new techniques regarding such sources.

For his Son of Satyamurthy movie, the stylish star introduced the term called ‘Extended Pre-look’ and showed all the characters of the movie.

Now he introduced another term called ‘Pre-first look’ and revealed the poster of him, showing entire body, except the face. The poster further reads that, the first look would be out on January 26th.

Previously, except audio release, nothing related to movie, was out, before the movie release. But as the days passed, the films have become a commercial perspective field  and makers started investing crores and crores of rupees.  

Slowly, the success rate started coming down, and makers skipped the idea of running their films for number of days and only concentrated on the collections, with the intention of grabbing them, possibly in one or two weeks.

That is the reason, even the blockbusters like Baahubali, could not run for more days in the theatres.

So with that concentration on the films, the makers started spending on publicity and invented several pre-release publicity terms called first look, trailer, teaser, and adding to the list, now Allu Arjun introduced extended pre-first look and pre-first look. It should be seen, where this tradition leads Telugu cinema to.   

Boyapati Seenu is directing Allu Arjun for the first time in Sarainodu. Rakul Preeth Singh and Catherine Teresa are playing the female lead roles in this action entertainer.

By Phani Ch