Despite acting in good number of Telugu films, curly beauty Taapsee Pannu could not make it big here in Tollywood, but she surely has found success in Bollywood.

She has won laurels for her performances in Hindi films such as Pink, Baby, Naam Shabana and Ghazi. Besides being the dream choice of almost every film maker, she is also being wooed by many FMCG brands to be their brand’s ambassador.

Now the actress has been roped in to endorse an ayurvedic hair care solution range. The actress will endorse the brand Kesh King, which already has names like Juhi Chawla, Sania Mirza, Huma Qureshi and Shruti Haasan associated with it.

Taapsee, who will endorse the brand’s shampoo and conditioner, said in a statement, “We, as film actors, lead a very hectic lifestyle and often need to work under harsh conditions of strong studio lights, hair dryers, styling products and even polluted environs of outdoors. This takes a toll on our hair resulting in hair fall and other hair problems.”

“This can be taken care of only through natural and ayurvedic products.”

Emami Limited Director, Priti A. Sureka, said “Taapsee Pannu, one of the most promising fresh faces in Bollywood, has the right fitment with the brand’s ethos of trusted naturalness, especially after the kind of character strength that she portrayed on screen in her critically acclaimed film ‘Pink’.” “We are confident that our target consumers will endorse this association.”

On the films front, Taapsee Pannu will now be seen in Judwaa 2, which also stars Varun Dhawan (double role) and Jacqueline Fernandez. Directed by David Dhawan and produced by Sajid Nadiadwala, the film is slated to release on September 29 this year.

SUPRAJA