Movie release policy is as important as its making and publicity.   Kalyan Ram's high budget film is slated for the release on July 19 where as Ramcharan's 'Yevadu' is going to release on 25th July.   Although a gap of 6 days exists, it is doubtful whether Kalyan Ram's Om can stand 'Yevadu'.

Although 'Om' is made with a high budget and latest techniques of animation like that in Hollywood's 'Avatar', Kalyan Ram has yet to make an entry into Stardom.

Ramcharan with an image as a successful hero and gone recently to Hindi Film Industry with ‘Janjeer’, is going to give a tough competition to Kalyanram.

To compare the star strength of the movies, Om is directed by Sunil Reddy and heroines are Kriti Karbanda and Nikesha Patel.  Yevadu is directed by Vamshi Paidipalli and heroine is Shruti Hasan.  Allu Arjun and Kajal are making guest appearance in the movie.

But, Kalyanram from a family of multi stars- NTR Senior and Junior, Balakrishna and Harikrishna, must have thought of it.  They may be having their own way of reckoning things connected to the movie making and releasing.

Cine lovers in fact want that every movie should get its deserved share of the market as the sustenance enables them to come out with many more good productions.

(AW-SriJa)