Tata rebrands world's cheapest car

August 22, 2013 14:59
Tata rebrands world's cheapest car

Indian top vehicle manufacturer Tata Motors expresses that it plans to undergo act of replacement the Nano as a smart city car subsequent to its marketing pitch as the world's cheapest auto resulted in disappointing sales.  The Nano was launched in 2009 as a budget solution for millions of aspirational lower-middle class Indian families wanting to change from two- to four-wheel vehicles. Yet status-conscious consumers largely shunned the "cheap" tag.

Tata chairman Cyrus Mistry told shareholders at its annual meeting on Wednesday in Mumbai that they are at present time focusing on increasing the features as well as the perceived value of the Nano with every subsequent model launch. Furthermore, the Press Trust of India (PTI) news agency reported that he expressed that they are now focusing on making it a smart city car and targeting the young customers.

That's always good to know about Tatas focus on young customers. It would genuinely bring immense joyous moment in their lives!

Thanks Tata!


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