Sip your coffee in style by the end of October

September 28, 2012 20:08
Sip your coffee in style by the end of October

Tata Starbucks, the JV between Starbucks Coffee Company and Tata Global Beverages has confirmed that the first store in India will open in the Horniman Circle area of Mumbai by the end of October 2012.

The espresso served here would be the the first Starbucks ever to have served coffee from locally roasted coffee beans, in this case obtained from Tata Coffee.

"We are delighted to be able to announce our progress toward opening our first store in India and to introduce locally sourced espresso," said John Culver, president, Starbucks China and Asia Pacific.

Tata Global Beverages is a company known for bringing memorable tea consumption moments to consumers in India, stated Harish Bhat, CEO, Tata Global Beverages.

The joint venture is in line with Tata Global Beverages' strategy of growing through strategic alliances in addition to organic growth.

"We are excited about the opportunity to innovate in the retail space and bring new beverage moments to more consumers,'' he added.

Tata Starbucks will own and operate Starbucks cafes in India.

(AW-Anil)

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