The International burger giant is all set to woo the Indian consumer back to its chain with its massive slashing of prices on a variety of food items sold by the foodie. A top official of the company seems to have aired to a prominent media that `more than half the items in its menu in India by up to 15% to arrest a slide in its growth and push expansion.' Starting this August 01, many entry-level and core products within categories like extra value meals, breakfast products and desserts are to be ;lesser by 6-15 percent say sources. This is the first time that the burger and fries chain has ever considered to slash and this owes to the dwindling sales figures feel market observers.

"There is pressure on consumption and people are beginning to hold back spending... the objective of our price rationalisation is to give them more reasons to come to our stores," said McDonald's India (North & East) MD and joint venture partner Vikram Bakshi, to media. They would like to give more reasons for the customers to indulge in their gourmets.

Mc Donalds the friendly food joint of the gen next will now have more of them flocking for the lip-smacking menus. This is a move going with the company's corporate funda of  balancing the value and affordability with special emphasis for sales margins too. (With inputs from internet-AW AarKay)