Maruti trying to reduce waiting period

February 04, 2012 11:27
Maruti trying to reduce waiting period

India's top car maker Maruti Suzuki India Limited said it is trying to reduce the waiting period for the diesel based cars for which demands are increasing rapidly.

The leading company in India has major footprint in petrol based cars, but now it is gradually shifting towards the production of diesel cars.

Chief General Manager of Marketing of Maruti Suzuki Shashank Srivastava said, 'We are struggling to reduce the waiting period for delivery of diesel based cars to customers, but it shows the faith of customers in our brand."

To reduce the waiting period the company is planning to set up a stockyard in eastern region.

The company has one such stockyard in Bangalore which is already in operation.

Along with this they are also planning to revamp the production in their own plant. For this they had increased the target of production from 2.4 to 3 lakh this year.

The company has signed an agreement with Fiat India Ltd. for the supply of one diesel car engine. With this they are increasing production.

The waiting period of New Swift that was launched in August of last year is about seven months. Since launch of this car Maruti has sold over 1 lakh units.

Some other version of diesel cars like Dzire's waiting period is over three months and RITZ and SX4 is about one month.

On Friday Maruti has launched compact version of its entry-level sedan, DZire, at an introductory price between Rs 4.87 lakh and Rs 7.19 lakh (ex-showroom).

In India the demand for diesel cars is increasing with at a rate of 28 percent, whereas it is opposite in the case of petrol cars and it is decreasing at the rate of 19 percent.

Maruti is still a market leader in the manufacturing of petrol cars. It manufactures 65,000 cars every month. And they fabricates 33,000 diesel cars every month.

A year ago the diesel car production share was roughly about 15-17 percent of total car production of the company, but this year it has risen to 23-24 percent due to huge demand.

Since May last year to January, the company posted a growth of 5.2 percent, but according to media sources the company is trying to achieve a double digit growth this year.

The automaker that was struck by labour disputes last year sold a total of 115,433 vehicles in Jan 2012 against 109,743 units in Jan 2011.

Shares in Maruti Suzuk rose 2.4 percent on Wednesday to its highest close in five and a half months on the news.

If you enjoyed this Post, Sign up for Newsletter

(And get daily dose of political, entertainment news straight to your inbox)

Rate This Article
(0 votes)