The beauty who is portraying the role of Princess Vadhana Devi, Deepika Padukone, has bagged another plum offer. This time it's not a movie, but a brand endorsement. The ad world has a niche in itself and Deepika seems to be ruling that too.

According to reports, the Chennai Express actress has hiked her ad remuneration to Rs 6 Crores. This effectively marks her as better paid than Katrina Kaif, with whom she is exchanging cold vibes. Moreover, the actress took the place of Katrina for a beauty soap endorsement, that too with a better price.

Apparently, Kat was paid 4 crores for the same endorsement earlier. Deepika has been getting on Katrina's nerves quite often lately. After pictures of Kat and ex boyfriend Ranbir in swimwear were leaked, Deepika allegedly gave unwanted advice to the half British actress, telling her that she should be careful. Kat retorted by saying that she should shut up, because the same could happen to her.

The embarrassing incident was not the only bone of contention. Kat was reportedly angry at Deepika's presence at Ranbir's birthday party. Though Deepika and Ranbir split amicably and remained friends, his current girlfriend is seemingly not happy with it.

Now come news of Deepika clinching a one-up on Katrina. After the stupendous success of Chennai Express and the much awaited release of Kochadaiiyaan with Rajinikanth, Deepika is riding a rising wave. A beauty soap endorsement is the golden egg that is sustaining the momentum.

(AW: Sruthi)