YS Jaganmohan Reddy's YSR Congress Party is going commercial way in respect of publicity nowadays.  Always a popular face (or entire body) is used in commercial ads to attract more viewers and also for repeated viewing. The idea is to make the viewers link the product in their minds with the prominent person in the ad so that whenever the ad personalities are seen in their own field of action, the product tagged with them also pops up in their minds.  There need not be any direct connection between the product and the brand ambassador.  The brand ambassador may or may not use that product.  

The same concept seems to have struck to the minds of YSR Congress Party leaders.  In their own vinyl boards they sometimes add a photo of someone known to you standing among others leaders who may not be known.  

When they first used NTR’s photo there were some comments exchanged between the parties without much serious after effects.  But using Junior NTR photo made ripples in the TDP that led to an internal war.  Afterwards Mahesh Babu, Venkatesh, Krishna, Prabhas also found place in the vinyl flex boards made by YSCP.  Some speculations took place at that time.  Recently Cricketer Sachin Tendulkar’s photo appeared on the YSCP vinyl at Kutbullapur.

Congress MLA of Kutbullahpur Kuna Srisailam Gowd joined YSCP yesterday and the Honorary President of the party YS Vijayamma was invited for the occasion.  Kuna’s supporters made a big vinyl flex with YSR, Jagan, Vijayamma, Sharmila and of course, the main person of the occasion Kuna.  Interestingly, this time instead of Andhra Pradesh stars, cricket star’s photo was prominently printed on the flex.  Thanks to the last gesture of YSCP, all speculations previously rented the political air is going to get thin now.  

AW-SriJa