On Thursday March 1 30-years-old model-turned actress Dia Mirza has played a role in a new ad campaign requesting to the people who are making animal skins as a part of their apparels.  

As the actress appeared in the ad in wearing a fake snake skin for People for the Ethical Treatment of Animals (PETA) with the caption reading, “Face It: Strange Skins Kill. Wild Animals Belong in the Wild, Not in Your Apparel”. 

In the ad as if she was skinned alive, which is the case for many of the snakes used in the skin trade, was shot by ace photographer Jatin Kampani. 

“Skinning animals alive or beating them to death for a pair of boots or a purse cannot be justified,” said Mirza, an ardent PETA supporter.

“By choosing widely available fake snake and mock croc, you can pay tribute to these animals’ beauty without stealing their skins and killing 
them.”

Snakes, alligators and other exotic animals suffer greatly before their skins are turned into shoes, bags and other products. Snakes are often nailed to trees or posts and skinned alive.

After the animals’ peeled and mutilated bodies are discarded, it can take hours for them to die - usually from shock or dehydration.

Alligators are often crammed into small spaces on factory farms and then beaten to death with hammers or axes. 

PETA had recently honoured Mirza’s production house, Born Free Entertainment, with a Hero to Animals Award for promoting the adoption of homeless dogs in their film ‘Love, Breakups, Zindagi’.

Bollywood actress Raveena Tandon is already a PETA member and now Dia Mirza has joined in that, As they both posed for a PETA ad campaign opposite to the atrocious exotic-skins business.