In two separate incidents we could see the seriousness of the icons of Bollywood cinema. Any given chance they do not let go unturned any leaf to reach their audience to promote their films and ensure success.

Shahrukh Khan launched a videogame to promote his upcoming sci-fi movie 'Ra.One' in Mumbai. After launching the game 'Ra.One genesis', SRK said that the film touted for being the most expensive movie made in Bollywood, was a modern day entertainer and would attract people from all age brackets. Commenting on the game and this unique method of movie promotion, Khan stressed that this medium was the future of promotions since the youth, the gazette crazy are more volatile in playing this game.

Ranbir Kapoor indulges in garba festivities to promote 'Rockstar' The scale of 'Garba' festivities multiplied at Karnavati Club in Ahmedabad, when Bollywood actor Ranbir Kapoor turned up to promote his upcoming film 'Rockstar'. The actor's visit was eagerly anticipated by fans. Kapoor plays the lead in the film that talks about the transformation of a young man into a rock icon. Directed by Imtiaz Ali, the film's music has been composed by A. R. Rahman.